Why do businesses buy new technology? Historically, it’s been an operational investment to reduce costs, simplify administration, speed up processes and measure results. These are admirable objectives – but they’re not differentiators. Also, they’re certainly not focused on the user experience.
For technology to transform organisations and enable them to outshine the competition, it needs to empower employees. The strength of a business solution should be judged on how it does things differently, more efficiently, more enjoyably and with better results.