Has business technology focused on the wrong thing?

Why do businesses buy new technology? Historically, it’s been an operational investment to reduce costs, simplify administration, speed up processes and measure results. These are admirable objectives – but they’re not differentiators. Also, they’re certainly not focused on the user experience.

For technology to transform organisations and enable them to outshine the competition, it needs to empower employees. The strength of a business solution should be judged on how it does things differently, more efficiently, more enjoyably and with better results.

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Author: cvjepsen

Claus Jepsen is a technology expert who has been fascinated by the micro-computer revolution ever since he received a Tandy TRS model 1 at the age of 14. Since then, Claus has spent the last few decades developing and architecting software solutions, most recently at Unit4, where he is the Deputy CTO/Chief Architect leading the ERP vendor’s focus on enabling the post-modern enterprise. At Unit4, Claus is building cloud-based, super-scalable solutions and bringing innovative technologies such as AI, chatbots, and predictive analytics to ERP. Claus is a strong believer that having access to vast amounts of data allows us to construct better, non-invasive and pervasive solutions to improve our experiences, relieve us from tedious chores, and allow us to focus on what we as individuals really love doing.

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