Almost all sectors are talking about the importance of moving at the speed of the customer and customer-centricity, but hardly anyone achieves either. Often this is because they can only move as fast as their legacy systems and have a view on the customer rendered incoherent by fragmented data.
Historically, services and products have been provided to customers based upon the terms and operational capability of the provider. For everyone’s benefit, this rigidity is being replaced by a more flexible model with far greater emphasis on the customer.