How Big Businesses Can Avoid Being Fired By Their Customers

Almost all sectors are talking about the importance of moving at the speed of the customer and customer-centricity, but hardly anyone achieves either. Often this is because they can only move as fast as their legacy systems and have a view on the customer rendered incoherent by fragmented data.

Historically, services and products have been provided to customers based upon the terms and operational capability of the provider. For everyone’s benefit, this rigidity is being replaced by a more flexible model with far greater emphasis on the customer.

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Author: cvjepsen

Claus Jepsen is a technology expert who has been fascinated by the micro-computer revolution ever since he received a Tandy TRS model 1 at the age of 14. Since then, Claus has spent the last few decades developing and architecting software solutions, most recently at Unit4, where he is the Deputy CTO/Chief Architect leading the ERP vendor’s focus on enabling the post-modern enterprise. At Unit4, Claus is building cloud-based, super-scalable solutions and bringing innovative technologies such as AI, chatbots, and predictive analytics to ERP. Claus is a strong believer that having access to vast amounts of data allows us to construct better, non-invasive and pervasive solutions to improve our experiences, relieve us from tedious chores, and allow us to focus on what we as individuals really love doing.

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