Gartner has suggested that by 2025, 75% of companies “will break up with poor-fit customers.” In reality, this will prove to be a two-way process. It’s worth exploring the important reasons why this is happening — and the steps that companies should be considering now.
The prediction by Gartner is based on the rationale that the cost of keeping less compatible customers is more than the cost of acquiring ones that are a good fit.
Claus Jepsen 