Gartner has suggested that by 2025, 75% of companies “will break up with poor-fit customers.” In reality, this will prove to be a two-way process. It’s worth exploring the important reasons why this is happening — and the steps that companies should be considering now.
The prediction by Gartner is based on the rationale that the cost of keeping less compatible customers is more than the cost of acquiring ones that are a good fit.
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Author: cvjepsen
Claus Jepsen is a technology expert who has been fascinated by the micro-computer revolution ever since he received a Tandy TRS model 1 at the age of 14. Since then, Claus has spent the last few decades developing and architecting software solutions, most recently at Unit4, where he is the CTO leading the ERP vendor’s focus on enabling the post-modern enterprise.
At Unit4, Claus is building cloud-based, super-scalable solutions and bringing innovative technologies such as AI, chatbots, and predictive analytics to ERP. Claus is a strong believer that having access to vast amounts of data allows us to construct better, non-invasive and pervasive solutions to improve our experiences, relieve us from tedious chores, and allow us to focus on what we as individuals really love doing.
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Claus Jepsen 