Imagine a future where your back-office applications are context-aware, operating in the background, only surfacing what matters when it matters. Thanks to progress being made in artificial intelligence (AI) this is no longer a fanciful dream. It requires a complete shift in the mental model for delivering business applications, from viewing it as software that humans are heavily involved in operating to tools that either act for us autonomously (within parameters designated by us) or support us by providing relevant analysis and context in real-time. Essentially, this means automating what can be automated and augmenting human judgement in other situations. For me, this is the best marker of when software becomes pervasive. It does not disappear entirely from the user’s orbit, but it reduces how often they must interact with it. A shift from invasive to ambient business applications. 

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