What should your data be telling you about ways to improve your business? Seams of golden insight might exist within mountains of stored information. But what’s the best way to find it?

It’s estimated that “64% of organizations already manage at least 1 petabyte of data.” In physical terms, that’s like filling 20 million tall filing cabinets, according to calculations.

These are just the foothills, though. It’s thought that “41% [of organizations] manage at least 500 PB of data.”

Enterprises need to store data for compliance, governance and accounting reasons. But today, there’s sometimes a vague assumption that vast amounts of seemingly random business data will come in useful somehow, so it’s kept for years at huge expense.

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